About Us

Pipa • Bella is a revolutionary digital fashion brand, offering trendy fashion jewellery and accessories to women in India. Our unique jewellery is the best of e-commerce, social media and personal service

Our range of 1000+ styles are unique, quality-assured, and affordable. We introduce new designs every week and our unique fashionable jewellery has been coveted by the hottest celebrities in B-town - Parineeti Chopra, Alia Bhatt, Kareena Kapoor, Karishma Kapoor, Bipasha Basu, Kriti Sanon, Kiara Advani, Priyanka Chopra, Kalki Koechlin, Neha Dhupia, Shraddha Kapoor, Sonam Kapoor, Monica Dogra, Shibani Dandekar and bloggers such as Scherezade Shroff, Aayushi Bangur (Styldrv), Aakriti Rana, Santoshi Style Edge, House of MISU, Miss Malini, Riya Jain (Caught in A Cuff), Aashna Shroff (Snob Journal), Masoom Minawala (Stylefiesta). Pipa • Bella offers India's modern women with a fast and easy online shopping experience with a range of trendy jewellery - from 18 Karat gold-plated charm bracelets, personalized jewellery, engraving, statement necklaces, statement earrings, ear jackets, chandelier earrings, big fashion earrings, pendant designs, swarovski pendants, silver earrings, antique silver jewellery, cocktail rings, and statement cuffs. Our super easy return policy allows you to return an order with ease. Our brand celebrates the women who are comfortable in who they are, what they wear, and most importantly what they believe.


From statement earrings, minimal rings to choker necklaces and stackable bracelets; you will find a range of fashion accessories for various occasions like engagement, cocktail and evening parties. You can also create a charm bracelet with your choice of gold or silver charms and flaunt your stacked arms. Shop from our range of zodiac or initial pendants if you want to buy gifts for women and girls online.

Behind the Scenes

  • In House Design Team

    Our Design and Merchandising team works on creating the best designs for customers based on current international runway trends

  • State of the Art Manufacturing

    We craft all our jewellery pieces in durable & high quality materials, using the latest machinery and jewellery manufacturing technology.

  • Quality Commitment

    We have a dedicated in house quality control team that minutely scan all items before they are shipped out to customers, making sure you get the best we have to offer.

  • Dedicated Customer Service

    Our customer service is available on all social media platforms, email, whatsapp and call. They will asisst you with any queries you have about a product or your order.

How Is Pipa • Bella The Ultimate Fashion Jewellery Online Shop?

At some point in our lives, we have all gone through certain jewellery woes! Be it about matching a certain necklace to your party dress or to get the ideal earrings like your favourite Bollywood/ Hollywood celebrity. Now you can do all of that with the trendiest jewellery pieces available here atPipa • Bella. From a range of layered necklaces, statement earrings, cocktail rings, stackable bracelets and much more you can shop for artificial jewellery online and up your style game instantly.

What Is Our Jewellery Made Of?

Most times when it comes to fashion jewellery, you have a lots of issues pertaining to the quality and online shopping for artificial jewellery may not always be a smooth experience. But, fret not; as PB gives most importance to quality be it crystal, resin, metal, stone or bead jewellery. With new jewellery designs which are made from the highest quality products; we at PB believe in giving our customers the best.

How Online Jewellery Shopping at Pipa • Bella is Convenient and Hassle-free?

The entire experience while you shop at Pipa • Bella is seamless. Be it deciding or ensuring a name for your personalized pendant, bracelet and ring or deciding on the ideal ring size; Pipa • Bella offers it all. Also browsing through a certain jewellery category is made easy with occasion and price filters which help you in buying as per your wish.